About Us
At Lush Linen Threads, we don’t see linen as just a fabric — we see it as a quieter, softer way to live. Every piece we make starts with a simple promise: it should feel good on your skin, breathe with you through the seasons, and age beautifully over time.
Founded in 2019 by three passionate young creatives in Vietnam, Lush Linen Threads began with a bold and unconventional vision — to craft made-to-order garments using pure linen, a natural and environmentally friendly fabric known for its timeless beauty, durability, and breathability. What started as a humble shop on Etsy quickly evolved into a deeper journey of understanding our customers’ needs, celebrating the art of personalization, and embracing the quiet power of handcrafted pieces.
Today, Lush Linen Threads is a small studio devoted to linen clothing, bedding, home décor, and pieces for kids — all designed to be lived in, not just looked at. Though still a young brand, we are driven by an unwavering commitment to quality, authenticity, and sustainable living. With every stitch, we aim to position Lush Linen Threads as a trusted choice for those who value intentional design, conscious craftsmanship, and long-lasting linen essentials for wardrobe and home.
We are proud to design from Vietnam and serve customers around the world, offering thoughtful linen pieces that move seamlessly between bedroom, table, and everyday wear.
A Note From the Founder
As a child, I always noticed the “special” textiles in our home — the tablecloths that only came out when guests were coming, the crisp linen that meant something important was about to happen. Those small rituals made ordinary days feel a little magical.
Years later, when I began decorating my own home and rebuilding my wardrobe, I went looking for that same feeling again: ease, warmth, and quiet beauty. Most of what I found felt either too perfect and stiff or too disposable and trend-driven. So I started sketching my own ideas — pieces that could move between bed, table, and everyday wear without ever feeling out of place.
Those first designs became Lush Linen Threads: a linen-focused studio creating clothing, bedding, table linens, home accents, and pieces for kids, all made to be used, loved, and lived in every day.
Why Linen
Linen comes from the flax plant, one of the oldest natural fibers in the world. We love it because it has a life of its own:
- It breathes naturally, helping you stay cool in the heat and comfortable when the air turns cooler.
- It absorbs moisture without feeling heavy or sticky, then dries quickly.
- It softens with time, developing that relaxed, lived-in character you can’t fake.
To us, good linen feels like an exhale — honest, grounding, and quietly luxurious. That’s why linen is at the heart of everything we create, from relaxed linen clothing to cozy bedding, table linens, cushions, and gentle pieces for little ones.
What We Create
We design in four main worlds, all built around considered, beautifully textured linen:
Linen Clothing
Relaxed shirts, dresses, pants, loungewear, and layers that move with you from morning coffee to late dinners. Our silhouettes are easy to wear, easy to style, and meant to pair with everything you already love in your wardrobe.
Linen Bedding
Duvet covers, sheets, pillowcases, and throws made for deep, comfortable rest. Our linen bedding is designed to be slept in, washed often, and loved for years — softer with every night, not just the first few.
Linen Home Décor
Table linens, cushion covers, and small accents that bring warmth and texture to your space. These are the pieces that turn a weekday meal or a quiet reading corner into a little ritual you look forward to.
Linen Kids
Gentle, breathable pieces for little ones — soft bedding, blankets, and easy-to-wear garments so kids can play, rest, and grow in comfort. We keep shapes simple and fabrics kind to delicate skin.
Our Mission
At Lush Linen Threads, we don’t simply create garments or home textiles — we foster a way of living. Our mission is to inspire a slower, more mindful lifestyle through thoughtfully made linen pieces that speak to the soul and feel good in everyday use.
We are dedicated to producing refined, custom-fit clothing and thoughtfully sized bedding and home décor while upholding a transparent, ethical, and sustainable approach in everything we do. From fabric selection to packaging, we strive to make choices that are kinder to people and the planet.
Our Design Philosophy
At Lush Linen Threads, we believe in the quiet elegance of authenticity. We design for real homes and real bodies — not for perfect photos. Every piece is designed with intention and crafted with meticulous care, honoring the natural character of linen.
Linen is at the core of our brand: chosen for its breathability, longevity, and understated charm that only grows more beautiful with time.
1. Intentional Minimalism: Our design philosophy is rooted in thoughtful simplicity. We embrace clean lines, balanced forms, and a sense of calm in every silhouette. Each piece is free from excess, allowing the natural beauty of linen — and the person wearing or using it — to take center stage.
2. Detail with Meaning: We believe that the smallest touches carry the greatest impact. From the way a sleeve falls to the curve of a hem or the drape of a tablecloth, every element is carefully considered to offer comfort, functionality, and timeless elegance.
3. Personal Expression through Customized: Clothing and home textiles should reflect the individual. That’s why we offer made-to-order garments and flexible options for bedding, table linens, and other pieces. Whether it’s the fit, length, color, or a small personal detail, we invite our customers to co-create pieces that speak to their personal story, making each item truly their own.
Made For You: Custom & Personal Details
Every home and every body is different. Whenever possible, we offer flexible sizing, length adjustments, and made-to-order options in select styles. If you have a specific idea in mind — an unusual bed size, a custom table length, initials on a napkin set, or a special gift — we’re always happy to talk.
We see each custom request as a collaboration and do our best to turn your vision into something you can touch, use, and enjoy every day. This personal, made-to-order approach allows us to reduce overproduction while creating pieces that truly belong in your life.
People & Planet
Working with textiles means making conscious choices every step of the way.
At Lush Linen Threads, we:
- Choose natural fibers first, avoiding harsh finishes and unnecessary treatments whenever we can.
- Favor small-batch production to reduce waste and focus on quality.
- Look for low-impact dyes and safe processes, especially for pieces that sit close to your skin and your children’s.
- Use simple, reusable, and reduced-plastic packaging wherever possible.
We’re not perfect, and we don’t pretend to be. But we are committed to doing better with every collection — asking where our fabrics come from, how they’re woven, and how each choice affects the people who make and use them.
Our Promise
We believe true luxury is quiet: a shirt that still feels right years later, bedding you miss when you travel, a linen napkin that picks up stories from each shared meal.
Lush Linen Threads was created for that kind of living — slower, softer, and more intentional. We’re here to help you build a wardrobe and a home that feel like you: easy, honest, and beautifully real, one linen piece at a time.